Ewa Zborowska, an experienced technology professional with over two decades of expertise in the European IT services and cloud market. Since 2003, she has been a member of the IDC team, based in Warsaw, focusing on IT services research. In 2018, she joined the European team with a specific emphasis on cloud and AI.

Ms. Zborowska’s interests encompass a broad spectrum, from exploring new technology delivery models to delving into the relationship between business and IT, and understanding the societal and individual impacts of technology. She has authored numerous market publications and reports and advises on IDC projects throughout Europe. She also participates in IDC’s and third-party conferences as a keynote speaker, panelist, and moderator.

Prior to her role at IDC, Ms. Zborowska worked at Statistics Poland (formerly the Central Statistical Office) and worked at an IT company. She holds a degree in Management from the University of Łódź in Poland and has completed postgraduate studies in forecasting and foresight at Collegium Civitas University in Warsaw.

Jurgen Janssens is the Executive Director and General Manager of Lenovo Benelux, where he is responsible for the strategic direction and operational growth in the region. With over 20 years of experience in the IT sector, Jurgen has built an impressive career, holding leadership positions at some of the industry’s largest companies.

During his 12-year career at Canon he held roles including Marketing Director for the business segment in the Belux region, and later Director of the Partner Channel. In 2010, he joined HP, where he spent six years in various leadership positions. After a brief tenure at Dell, Jurgen became Vice President of Sales. In 2019, he took on the role of Director for Belux and France at Copaco. Jurgen is known for his strong strategic vision, his ability to motivate teams and drive business growth, and his in-depth knowledge of the technology and IT sector.

Patrick van de Coolwijk is a seasoned technology executive with more than two decades of leadership experience in enterprise IT, digital transformation, and strategic sales. As Sales Director Enterprise, Public Sector & Global Accounts Benelux at Lenovo, he works with leading organizations to accelerate innovation, modernize infrastructure, and unlock business value through technology. Prior to joining Lenovo, Patrick held a series of senior leadership positions at Dell Technologies, where he led large-scale sales organizations and helped customers navigate complex digital transformation initiatives. Throughout his career, he has built a reputation for combining commercial excellence with a deep understanding of customer challenges, particularly in the areas of data center modernization, cloud adoption, and enterprise technology strategy.